Harvey Nichols’ „Sorry, I Spent it on Myself,” created out of Adam Eve DDB, has been the unexpected favorite of this year’s show, also earning the top prizes in Promo/Activation, Press and Film. The effort cheekily embraced consumer selfishness and included print ads, a TV spot and a quirky line of cheap branded gifts from paper clips to bags of gravel sold at the store itself. The idea was that by buying cheap gifts for everyone else, shoppers would have funds to purchase more expensive gifts for themselves, presumably, at Harvey Nichols..

A 3,000 square foot solar greenhouse blooms with tiny seedlings and a rainbow of herbs, each destined to become something exquisite on the menus of the French Laundry, Ad Hoc, Bouchon or Bouchon Bakery. Taylor says he likes to be accessible, forging relationships with neighborhood growers and explaining to passers by why he gets excited about oca, an obscure tuber from the Andes, and crones, tiny roots that grow somewhat like potatoes but „look like the arm of the Michelin man” and are as crunchy as a water chestnut. For all his growing celebrity status, it’s cheap jerseys still the dirt that Tucker digs.

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Up until the 1940s, American designers were being ignored in favour of the European houses, even by members of their own press. The frame of reference for American fashion had always been European: American designers would travel to Paris, view the twice yearly collections, and return to emulate them, hence influencing American style in a very non American way. Although New York was known as a garment manufacturing centre, its designers remained unknown.

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